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Range initially targets gut health, with more to come in 2020 for sleep, immune, and maternal health.
June 4, 2020
By: Sean Moloughney
Editor, Nutraceuticals World
FrieslandCampina Ingredients has introduced a new range of health ingredient solutions called Biotis, aimed at supporting health and wellness throughout all life stages. The Biotis portfolio has been developed to work with the body’s natural processes, supporting all the essential functions needed for a healthy, active life, from maternal health to sleep, immunity and gut health, the company said. Bringing together FrieslandCampina’s understanding of dairy’s nutritional capabilities, application expertise, and global market insights, Biotis is designed to help brand owners develop attractive foods, drinks and supplements with compelling health benefits. Biotis Gut Health is the first part of the range to be unveiled. With recent studies suggesting 37% of consumers want to improve their digestive health, the need is growing for holistic healthy gut solutions. By encouraging a healthy microbiome, Biotis Gut Health focuses primarily on improving digestive health. Research by FrieslandCampina Ingredients suggests Biotis GOS provides a superior prebiotic effect and improves gastro-intestinal health in adults, the company said. Further details of Biotis solutions for sleep, immune, and maternal health will be unveiled throughout 2020. “The launch of Biotis Health Benefit Solutions is a really exciting development for FrieslandCampina Ingredients, and indeed for the industry as whole. We believe it marks a whole new era of ingredient science,” said Vicky Davies, global marketing director, Performance and Active Nutrition, at FrieslandCampina Ingredients. “Consumers are increasingly aware of their health as a joined-up proposition and are looking for solutions which will help them stay well, both mentally and physically, throughout life—from expectant parents right through to the senior years. At the same time, they’re aware of how what they eat and drink affects wellbeing, and so are demanding products which also taste great, deliver on texture, and fit into their busy lifestyles. Leveraging our knowledge and expertise across infant, performance and medical nutrition, Biotis allows us to open up new opportunities for our customers to respond to these needs and provide a robust and comprehensive approach to wellness throughout every aspect of life, at all ages.
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